Beatriz Cleves

Beatriz Cleves is an experienced marketing and product management professional with a comprehensive background spanning over two decades. Currently serving as the Marketing and Partnerships Director at iuvity since September 2022, Beatriz develops and implements marketing strategies to enhance the company's market presence while previously holding the role of Product Marketing Director, focusing on product adoption and market growth. Prior experience includes positions such as Senior Product Manager at Appgate, where Beatriz led strategies for product differentiation, and Regional Product Manager at Ilumno, overseeing a team across eight Latin American countries. Beatriz's earlier roles include significant positions at Samsung Electronics, Empresas La Polar, Nokia, and Xerox, contributing to various aspects of product management and marketing. Beatriz holds a Specialist degree in Strategic Marketing from CESA and an Industrial Engineering degree from Pontificia Universidad Javeriana.