Laura Smith

Laura Smith is an accomplished sales executive with extensive experience in the procurement and finance-led digital transformation sectors. Currently serving as VP of Sales for North America at Ivalua since October 2017, Laura is responsible for a team that helps clients unlock significant strategic value through innovative solutions. Previously, Laura held various sales roles at Directworks, where responsibilities included enhancing collaboration with stakeholders, establishing competitive supply chains, and introducing technology-driven supplier engagement strategies. An early experience as a Finance Analyst Intern at Goldman Sachs involved ensuring compliance with financial market regulations. Laura holds a Bachelor of Science in Business Administration and a Bachelor of Arts in Hispanic Studies from Carnegie Mellon University.