Mohammad Karim

Mohammad Karim has a diverse background in marketing operations and analytics. Mohammad started their career as an intern at GlaxoSmithKline in 2004. Mohammad then worked as a sales executive and data management specialist at NewsCred from 2009 to 2015. At NewsCred, Mohammad was responsible for building reports and dashboards, tracking campaign performance, and managing CRM data.

In 2016, Mohammad joined Pitney Bowes as a Manager of Global Marketing Operations. Mohammad led various projects aimed at improving lead quality, pipeline, and conversion rates. Mohammad also worked closely with sales teams to accelerate pipeline growth and minimize losses. Mohammad was involved in measuring campaign performance and evaluating campaign ROI.

In 2018, Mohammad joined Vidyo as a Manager of Marketing Operations and Technology. Mohammad built reports and dashboards in Salesforce to measure campaign effectiveness and led a data clean-up project.

From 2019 to 2022, Mohammad worked at Impact as a Manager of Marketing Operations and Analytics. Mohammad built reports in Salesforce and used Bizible to measure multi-touch attribution. Mohammad collaborated with the Financial Planning & Analysis team to develop a marketing budget and ROI model.

During the same time period, Mohammad also worked at Ivalua as a Marketing Operations Manager and later as a Senior Manager of Marketing Operations. At Ivalua, Mohammad led the company's transition to data-driven marketing by implementing reporting systems and providing insights. Mohammad saved costs by improving partner performance metrics and led a multi-touch attribution project.

In 2020, Mohammad founded HigherEd Worldwide, where they served as a consultant.

Overall, Mohammad Karim has extensive experience in marketing operations, data analysis, and project management. Mohammad has worked with a variety of companies, managing marketing tech stacks, implementing reporting systems, and improving campaign performance.

Mohammad Karim obtained a Bachelor's Degree in Business Administration from Khulna University, where they studied from 1999 to 2003. Additionally, they obtained a certification in Developing Resourcefulness from LinkedIn in April 2020.