Benoît Gorand

Benoît Gorand is currently the Responsable Marketing at IVECO, where responsibilities include developing commercial offers for the light vehicle range and defining the annual marketing strategy based on sales objectives and market analysis. Prior to this role, Benoît served as the Responsable Marketing Digital at Volkswagen Véhicules Utilitaires, coordinating digital initiatives and overseeing the brand's website. Experience also includes a position as Chargé de Marketing at Kawasaki Motors Europe N.V., where Benoît managed digital marketing efforts and communications, and prior roles in marketing and sales at Ducati West Europe, Monoprix, Hashtag Média, Darty, and Randstad. Benoît holds a double degree in Digital Marketing & Data Analytics from EMLV and IIM, as well as education from Copenhagen Business Academy.