Giuseppe Primo

Giuseppe Primo has extensive experience in the automotive parts industry, primarily with IVECO, where tenure began in November 1984. Currently serving as the KA&MUNICIPALITY Sales Manager - Parts, Giuseppe has held several positions within the organization, including Italy Sales Manager - Parts and a role focused on remanufactured parts sales as Reman Europe Sales Manager at CNH Industrial from January 2016 to December 2020. Previously, Giuseppe served as the Senior Sales Manager for the Iveco, Iveco Bus, and Astra brands in the Italian market, leveraging deep knowledge of the Italian parts distribution to enhance the spare parts business. Other notable positions include Global Senior Europe Pricing Manager and Senior Product Europe Marketing Manager, where Giuseppe developed pricing strategies and led the EMEA team for various projects. Early career roles included administrative and sales assistant positions at IVECO and its subsidiaries.