Héllen Santos

Héllen Santos has over 20 years of experience in developing and executing marketing strategies that enhance brand positioning and foster customer relationships. Currently serving as the Customer & Driving Experience Leader at IVECO, Héllen focuses on creating engaging digital experiences and driving business growth through customer insights. They have held positions in various organizations, including as a Digital Marketing Leader at Iveco Brasil and as a Coordinator of Digital Communication at CNH Industrial. Héllen is also involved as a volunteer in marketing for MAMAMIGA. Their career is characterized by a strong commitment to customer-centric practices and hands-on experimentation in the field.