Melanie Baumann

Melanie Baumann has extensive experience in product marketing and marketing communications, currently serving as the Product Marketing & Marketing Communication Manager for Light Commercial Vehicles at IVECO since July 2012. In this role, Melanie leads the development and implementation of promotional measures and campaigns for sales channels, providing marketing support and managing dealer marketing online tools, budget allocations, and promotional activities. Previous positions include serving as a Product Marketing Manager focused on Light & Medium Commercial Vehicles at IVECO, where responsibilities encompassed marketing planning, campaign execution, and event management. Prior to IVECO, Melanie worked as Marketing Manager at HYDRO Systems KG, overseeing global marketing activities and corporate communication, and as Junior Marketing Manager, building the marketing department and executing various marketing initiatives.