Jay Roche serves as the Vice President of Healthcare Sales at iVitaFi since January 2023, leading sales initiatives to foster company growth. With over forty years of extensive experience in healthcare product management and sales, Jay has held notable positions at several organizations, including Vice President and Regional Manager of Patient Finance at ClearBalance, and Vice President of Patient Financing Services at Commerce Bank, among others. Throughout a distinguished career, Jay has garnered recognition as regional, area, and national sales executive of the year across multiple companies, and has developed expertise in revenue cycle management, client retention, and healthcare sales strategies. Jay holds a Bachelor of Arts in Political Science from Boston College, completed between 1979 and 1982.
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