Jay Roche

Vice President - Healthcare Sales at iVitaFi

Jay Roche serves as the Vice President of Healthcare Sales at iVitaFi since January 2023, leading sales initiatives to foster company growth. With over forty years of extensive experience in healthcare product management and sales, Jay has held notable positions at several organizations, including Vice President and Regional Manager of Patient Finance at ClearBalance, and Vice President of Patient Financing Services at Commerce Bank, among others. Throughout a distinguished career, Jay has garnered recognition as regional, area, and national sales executive of the year across multiple companies, and has developed expertise in revenue cycle management, client retention, and healthcare sales strategies. Jay holds a Bachelor of Arts in Political Science from Boston College, completed between 1979 and 1982.

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iVitaFi

iVitaFi was founded on the belief that every patient should have access to affordable healthcare and that patients and providers deserve a positive financial journey. To achieve this, we address key challenges faced by self-paying patients by specializing in non-recourse patient financing, which ensures providers receive full, timely payments while mitigating bad debt risk. Our patient-centric solutions offer fixed 0% interest rates, extended terms, and a reusable healthcare line of credit, giving patients the flexibility and peace of mind they need to manage their medical expenses. Additionally, our suite of patient engagement and digital payment solutions highlights our commitment to improving financial interactions and fostering a better experience for patients and providers. At iVitaFi, we are committed to revolutionizing patient financing to ensure a more accessible and efficient payment process for everyone. For more information, visit www.ivitafinancial.com, email info@ivitafinancial.com or follow us on LinkedIn or Twitter (www.twitter.com/ivitafinancial).


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51-200

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