iwinBACK Inc.
Mark Adam is a seasoned senior business advisor with extensive experience spanning various industries. Currently serving at iWinBack, Mark advises the CEO on business issues and develops training programs for the sales team. Concurrently, Mark holds a similar role at Bradley Technologies while also lecturing in business management and finance at Thompson Rivers University and Shanghai Institute of Technology. As a senior consultant in management consulting, Mark has designed and implemented efficient financial processes. Additionally, Mark has a background in leadership roles, having served as CEO of AgaPharm Corp and CFO of Intelligent Photonics Control Corp, among other positions. Mark holds an MBA from Cornell University and undergraduate degrees in biology from Carleton University and Wilfrid Laurier University.
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iwinBACK Inc.
iwinBACK helps marketers "win back" the power to understand and communicate with their customers through automation, channel unification, data analytics, easy asset creation, and an intuitive customer journey creator. We bring a new level of efficiency and performance to digital marketing teams by helping them build and manage campaigns and call centre staff, for multiple markets, brands, and segments simultaneously. Real time data analysis with actionable insights help to continually improve KPIs at all stages of the customer lifecycle while reducing the operating, monitoring and reporting burden. We help companies find that extra margin that they know is there, but is currently out of reach. By gathering customer behavioural data and then applying the insights effectively within the iwinBACK system, our clients are able to engage customers in a more meaningful and personalized way. Leveraging a high degree of knowledge about CRM has allowed us to identify gaps that exist in current applications and design software, and then strategically close those gaps, improve product performance and enhance customer loyalty. The evolution of data processing has placed an onus on the quality of engagement rather than the quantity. A tailor made solution that considers the rights of the data controller and the data subject has never been more important. By taking a balanced approach to these rights, iwinBACK has been able to build highly secure, self optimizing and scalable platforms that cater to the needs of both the marketers and their customers. If you would like to know more about building your own custom, automated omnichannel journey platform that will make your CRM more competitive, then reach out through and book a demo through iwinback.com and see how we can help you build an engagement strategy that’s right for your brand!