Izraa sprang to life in January 2020, right when Lebanese farmers and newcomers needed it most. What began as a humble Facebook group quickly blossomed into a powerhouse community—now over 190,700 strong—making Izraa the largest online agricultural hub in the Middle East.

In 2021, Izraa joined Elysium, an NGO on a mission to make sustainable living a reality, using science-backed solutions in farming, building, education, and industry.

At the heart of Izraa’s impact is our all-in-one app, designed to put the power back in farmers’ hands. The app delivers expert agro-consulting, tailored crop recommendations, and a direct marketplace—right at your fingertips. By tapping into real-time location, weather, soil, and water data, the app offers step-by-step, automated guidance throughout the crop cycle, all aligned with Good Agricultural Practices (GAP). The result? Higher yields, better quality, and truly sustainable farming.

But we don’t stop there. Our integrated marketplace connects farmers directly with trusted buyers and suppliers, cutting out the middlemen, ensuring fair prices, and building lasting partnerships—all backed by data-driven ratings and expert reviews.

Izraa is all about championing sustainable agriculture that works for farmers, consumers, and the planet. We’re here to help Lebanese farms not just survive, but thrive—today and for generations to come

Izraa

Salim Zwein

This department oversees the overall operational strategy and execution within the organization.

Izraa

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