Izzy Wheels is an award-winning Irish brand founded by sisters Ailbhe and Izzy Keane, inspired by the belief that “If you can’t stand up, stand out!”

What began as a college project has grown into a global movement celebrating self-expression, creativity, and inclusion. Izzy Wheels transforms wheelchairs into fashion statements with stylish, removable wheel covers designed by artists and world-famous brands including Disney, Barbie, Hello Kitty, and Marvel.

Featured in Vogue, Forbes, Oprah Magazine, Cosmopolitan, Teen Vogue, and Elle, Izzy Wheels has become a leading voice in disability representation and inclusive design.

The brand has won over 30 national and international awards, including the EU Prize for Women Innovators, and Forbes 30 Under 30.

Alongside running the brand, Ailbhe and Izzy are international keynote speakers, sharing their story and insights on entrepreneurship, innovation, branding, diversity, and inclusion with audiences around the world. They have delivered talks for The European Union, Disney, Google, Microsoft, Instagram, Forbes Under 30 Summit, Adobe, Bank of America, BBC, Pfizer, and many more.

Izzy Wheels

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Izzy Wheels

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