J-R Cigar is the largest distributor and retailer of brand name premium cigars in the United States. The Company's primary products consist of premium cigars, mass market cigars and cigarettes which are distributed to retail and wholesale customers. The Company's highest gross margins are generated from the sale of premium cigars(imported, hand-made and hand-rolled cigars made with long filler and all natural tobacco leaf) and, as such, it has targeted premium cigars as its primary growth vehicle. The Company's premium cigars consist of approximately 150 brands, of which 43 are the Company's proprietary brands. Among the Company's proprietary products are nationally recognized brands such as Belinda-Registered Trademark-, Casa Blanca-Registered Trademark-, El Rey del Mundo-Registered Trademark-, 5 Star Seconds-Registered Trademark-, Jose Marti-TM-, J-R Alternative-Registered Trademark-, J-R Ultimate-Registered Trademark-, La Finca-Registered Trademark-, Rosa Cuba-TM- and Santa Clara-Registered Trademark.

JR Cigar

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