Sam Barton is a BAFTA-nominated Product, Design, and Live Operations specialist currently serving as the Senior Director of Game Performance & Product Management at Jagex. They have a rich background in leading game teams towards critical and commercial success, having previously held key roles at companies including Mediatonic, CCP, and Scopely. Sam was instrumental in implementing data-driven design practices and enjoyed significant achievements, such as tripling studio revenue and cultivating a culture of ownership and collaboration. They earned a BSc Hons in Archaeology from the University of Nottingham.
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