Susan Lute

Susan Lute has extensive experience in marketing and brand management. Susan currently holds the position of Vice President of Marketing at JAM, starting in November 2021. Prior to this, Susan served as the President of 5678 Consulting since 2018.

From 2012 to 2017, Susan worked at Rogers Communications, where they held various roles including Brand Director for Rogers, Corporate and Financial Services. In that role, they successfully developed and executed the "22 Days Blue Jays" multi-channel campaign, resulting in an increase in sentiment gain. Susan also served as Brand Director for Enterprise, driving the transformation of B2B marketing efforts.

Before joining Rogers Communications, Susan worked at Canadian Tire from 2006 to 2012. Susan held positions such as Associate Vice President of Brand Stewardship & Portfolio Management, where they managed Canadian Tire's portfolio of brands and was responsible for enterprise-wide brand planning. Susan also served as Strategic Marketing Manager for the automotive division.

Susan began their career at SONY BMG Music and BMG Music Canada, holding various marketing positions from 1999 to 2006. As the Director of Customer Marketing at BMG Music Canada, they developed and executed trade marketing plans consistent with brand strategies.

Overall, Susan Lute has a strong background in marketing, brand management, and strategic planning, with experience in both the telecommunications and retail industries.

Susan Lute has an MBA in General Management from the Ivey Business School at Western University. The specific start and end years of their education are not provided.