Robert Carpenter

Rob Carpenter is a seasoned marketing professional and entrepreneur with extensive experience in leading marketing and go-to-market strategies for B2B startups and scaleups. Currently the Founder and CEO of AudienceLed, Rob emphasizes creative comarketing initiatives to engage influential market participants. In roles such as Head of Audience Partnerships and Marketing & GTM Strategy Lead at ButterDocs, and as a consultant for gtm.studio, Rob has been instrumental in shaping marketing strategies for early-stage B2B SaaS companies. Rob's career includes founding Hitshop, serving as Marketing & Commercial Strategy Lead at OnRamp, and holding key marketing positions at Demostack, Front, and Evergage. Education was obtained from the University of North Texas.