Nigel Price is a seasoned E-Commerce, AI, and digital transformation leader with over 20 years of experience in retail and digital domains. Currently serving as the Head of E-Commerce & Digital at Jaycar Electronics, Nigel drives strategic online initiatives and enhances customer experiences across digital platforms. They previously held positions such as Digital Director at Decathlon Australia and Head of E-Commerce at Bing Lee, where they implemented innovative technologies that achieved significant revenue growth. As the founder of Digital Discovery Group, Nigel leverages their expertise to assist businesses in adapting to the digital landscape, focusing on personalised strategies for growth.
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