Shoaib Ehsan Aftab has extensive experience in marketing and brand management. Shoaib started their career at Knitwear (Pvt.) Limited in 1998, where they worked as a Planning Manager. Shoaib then joined Procter & Gamble as an Area Manager, responsible for planning and executing field promotions. After that, they worked at Parson Industries as a Senior Merchandiser, where they were responsible for acquiring orders and ensuring timely shipments. Shoaib then joined Technical Support Services as an Operations Manager, providing IT support and overseeing daily operations. Shoaib then joined Interflow Communications - Contact Plus as a Manager Planning, responsible for planning consumer activations. Shoaib later joined Telenor Pakistan (Pvt.) Limited, initially as an Outdoor & Rollout Specialist, where they supported the brand strategy and network rollout. Shoaib then became an Assistant Manager - Marketing Operations, establishing the Marketing Operations Unit and handling BTL activities and partnerships. Shoaib was then promoted to Assistant Brand Manager, where they successfully launched the first ever brand of Branchless Banking in Pakistan. Shoaib later joined Jazz (previously known as Mobilink) as a Brand Manager, where they managed various brands and contributed to their market share and consumer communication plans. Shoaib gradually moved up the ranks, taking on roles such as Manager Marketing Finance - Planning & Control, Senior Brand Manager, and Head of Advertising. Currently, they are the Head of Brands & Communication (Director Marketing) at Jazz, responsible for managing and leading the brand. The summary highlights Shoaib's expertise in brand management, marketing strategy, and team leadership throughout their career.
Shoaib Ehsan Aftab earned a Bachelor's degree in Business/Commerce, General from Defence Authority Degree College between the years 1993 and 1995. In addition, they have obtained certifications in "Communicating with Emotional Intelligence" from LinkedIn and "Workplace Sensitivity" from CrossKnowledge. The specific months and year of obtaining these certifications are not provided.
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