Umar Masaud is an experienced professional with a background in consumer insights and research management. Currently serving as a Product Owner at Jazz since August 2021, Umar previously held the position of Expert Consumer Insights. Prior experience includes working as a Consumer Insights Manager at Nielsen from January 2019 to May 2020 and as Deputy Manager of Research at Four Corners Group, (Pvt.) Ltd. from February 2013 to December 2018. Umar's expertise encompasses designing research studies, negotiating contracts, developing proposals, budgeting for projects, and preparing survey instruments. Educational qualifications include a Master of Business Administration in Marketing from Bahria University and a Bachelor's degree in Business Administration and Management from International Islamic University, Islamabad.
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