Arooj Zafar is a strategic, data-driven leader specializing in marketing analytics and measurement with over 9 years of experience in telecommunications, fintech, and FMCG sectors. Currently serving as the Strategy & Transformation Lead for Digital Financial Services at Jazz, Arooj has successfully impacted over 25 million users and achieved a 15% increase in revenue through innovative strategies and cross-functional collaboration. Arooj has previously held roles at Telenor, Zong CMPak Ltd, Nestlé, and CommerceLabs, demonstrating expertise in data analysis, stakeholder engagement, and operational excellence. Arooj is currently pursuing an Executive MBA at Lahore University of Management Sciences and continues education in Electrical Engineering at COMSATS Institute.
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