Umar Masaud

Umar Masaud is a seasoned professional with extensive experience in consumer insights and product management. Currently serving as the Product Owner for Quantica at Jazz since August 2021, Umar previously held the position of Expert Consumer Insights at Nielsen from January 2019 to May 2020 and worked as the Consumer Insights Manager. Earlier career experience includes serving as Deputy Manager of Research at Four Corners Group (Pvt.) Ltd. from February 2013 to December 2018, where responsibilities included designing research studies, negotiating contracts, preparing project budgets, and developing survey instruments. Umar holds a Master of Business Administration in Marketing from Bahria University (2017-2018) and a Bachelor's degree in Business Administration and Management from International Islamic University, Islamabad (2009-2013).