James Barnett

James Barnett is an experienced business development professional with a strong focus on route-to-market strategies and international sales, particularly in Africa and the Middle East. As the founder of Sell Better by JB Sales since September 2022, James provides tailored solutions for emerging brands. Previous roles include International Sales Manager at Maldon Salt, National Sales, Distribution & Marketing Director at Ba Nigeria Distribution, and Area Manager for William Grant & Sons, where James managed extensive market portfolios and P&L responsibilities. With a diverse educational background, including advanced degrees in European Studies and languages from institutions such as the University of the West of England and the London School of Economics, James possesses a profound understanding of various consumer cultures and market dynamics.