Cielke Vaes

Cielke Vaes is currently the Chief Digital Officer at Claes Retail Group and has held various roles in marketing and e-commerce including Marketing & E-commerce Manager and Channel Manager at JBC. With a strong background in online marketing strategy and marketing automation, Cielke has focused on optimizing user experience and conversion rates through effective data analysis and content creation. Prior to JBC, Cielke worked as a Digital Marketing Specialist at ICI PARIS XL, where responsibilities included driving traffic and optimizing conversions across multiple platforms. Cielke is also pursuing a master's degree in Communication at Universiteit Antwerpen.