Jeff Meyer

Jeff Meyer is a seasoned marketing and business professional with extensive experience in the consumer packaged goods sector. As a co-founder of Pound of Ground® at JBS, Meyer played a pivotal role in the design, development, and commercialization of the Crumbles® frozen ground beef product line, leading to a successful nationwide launch. Prior to this, at CUNA Mutual Group, Meyer served in various leadership roles, including VP of Corporate & Brand Marketing, where strategic brand restructuring and new operational frameworks were established to align with corporate goals. With earlier experience at Kraft Foods as Senior Category Business Director and a consultancy role at Growth Catalysts, Meyer has a proven track record in driving growth and innovative strategies across diverse markets. Meyer's academic credentials include a Master’s in Marketing from the Wisconsin School of Business and a Bachelor’s in Industrial Management with a minor in Computer Science from Purdue University.