Leda Lima has extensive experience in pricing roles, currently serving as Gerente Executiva de Pricing at JBS since January 2018, after holding positions such as Gerente de Pricing and Coordenadora de Pricing within the company. Prior to this, Leda worked at Martin Brower Brasil from January 2008 to January 2018, contributing to various functions in pricing, accounting, and finance. Leda holds a graduate degree in Administração de Empresas from Faculdades Integradas Campos Salles (2006-2009) and is currently pursuing a postgraduate degree in Inteligência de Mercado at FIA - Fundação Instituto de Administração.
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