Elvin Lim is an experienced professional with a strong background in management and operations within the electronics and retail sectors. Currently serving as Country Manager at JD.COM since March 2021, Elvin leads a team of Key Account Managers for Malaysia, specializing in international sourcing. Previous roles include Managing Director at Caixun (M) Sdn Bhd, where Elvin played a pivotal role in penetrating the SEA market, and Senior Manager positions at Hisense (Malaysia) Sdn Bhd and Samsung Malaysia Electronics, overseeing operational aspects, supply chain management, and sales operations. At Sony (M) Sdn Bhd, significant achievements under Elvin's leadership included a remarkable 250% increase in performance compared to the previous year and a TV market share growth to 20%. Elvin holds a Bachelor's (Hons) degree in International Business Administration and Marketing from Stamford College.
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