Lei Xu is the CEO of JD Retail. They were Chief Marketing Officer at Yougou.com from 2011 to 2012 and Chief Marketing Officer at JD.com from 2017 to 2018. They also held multiple leadership roles at JD.com, including Vice President, Head of Marketing; Senior Vice President, Head of JD Marketing Platform; Rotating CEO of JD Mall; and Vice President, Head of JD Wireless.
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