Lena Xu

Lena Xu is an experienced product manager currently working at JD.COM since November 2014. Previously, Lena served as a digital marketing strategist at KoMarketing Associates, where responsibilities included PPC, SEO, project management, and the development of the Chinese digital market. Early career experiences include roles at YWCA Boston as a volunteer online searching assistant, Shanghai Pudong Development Bank as a marketing and sales coordinator, KWG Property Holding Limited as an assistant manager and associate, and Zhanjiang COFCO Coca-Cola Co., Ltd as a marketing investigator. Lena also interned with the 2010 Asian Games Organizing Committee in marketing development. Lena holds a Master of Science degree from Northeastern University and a Bachelor of Management degree from Guangdong University of Foreign Studies.