Lyra Liao is an experienced professional in e-commerce and advertising technology, focusing on cross-border marketing. They began their career as an Account Executive at Digilink Asia Limited, specializing in digital marketing to the Chinese market from 2017 to 2019. Lyra then advanced to JD.COM, where they held multiple roles, ultimately serving as an Account Manager in Advertising until 2023. Currently, they are a Key Account Manager at 美团, developing marketing solutions for overseas retail brands, and a Senior Marketing Manager at 京东, concentrating on the import and export of healthcare products. Lyra is also pursuing a Master of Arts in Communications at 香港理工大学.
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