Michelle Xu is a seasoned professional with extensive experience in business development within the luxury fashion industry. Currently serving as the Director of Business Development at JD.COM since January 2021, Michelle leads initiatives for international luxury fashion and home lifestyle brands, collaborating with major groups including LVMH and Kering. Previous roles include Brand Success Manager at FARFETCH and founder of KUHN International Trade Co., Ltd. Additionally, Michelle has served as a Business Analyst at Southriver Capital and holds an MBA from INSEAD, completed in 2019.
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