Olly Boon is an experienced design professional currently serving as the Experience Design Senior Manager at JD.COM since October 2025, focused on launching JoyBuy in the EU while considering cultural and linguistic nuances. Prior to this role, Olly was the UX Design Lead at River Island from December 2018 to October 2025, where responsibilities included delivering user-centered solutions and maintaining a design system. Earlier experience includes a position as Senior UX Designer at River Island, achieving significant improvements in mobile app performance, and a UX Designer role at AllSaints, where a new customer-facing app generated £1 million in its first month. Olly's career began with an internship in UX design at Invirt Reality Limited, followed by a solid educational foundation in Digital Media Design and User Experience from Bournemouth University.
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