Phil Elford

Phil Elford is a senior commercial leader with extensive experience in driving growth within multi-channel retail environments. Currently serving as a Commercial Director at Tactus Group, they are responsible for the commercial strategy and trading performance across e-commerce platforms. Phil has previously held significant roles at Lenovo, Argos, and Carphone Warehouse, where they demonstrated leadership in category management and team development. With a Bachelor of Arts in Business Administration from the University of Portsmouth, they bring over a decade of expertise in P&L responsibility, relationship management, and strategy formulation.