Serena Park 朴若沅 serves as a Beauty Category Manager at JD.COM since January 2023, where responsibilities include conducting market research and maintaining supplier relationships. Additionally, since March 2015, Serena has been an International Trade/Brand Franchise Negotiator at PRY Consultancy, facilitating negotiations across international markets and participating in networking events within the luxury and beauty industries. Previous roles include Trade Sales Manager at AtMall Group & AtMall.com, where a comprehensive sales strategy was developed, and Project Manager at East Media s.r.l., focusing on keyword research and analysis for optimization. Serena holds a Master's degree in Fashion Design and Luxury Management and has completed studies in Fashion Design at Istituto Marangoni.
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