Sophie Bright

Sophie Bright is a senior brand manager at JD.COM, where they define the Joybuy brand identity and lead initiatives to enhance its recognition in the UK and Europe. With over 12 years of experience in brand marketing, Sophie has worked with notable companies such as Samsung Electronics, where they led successful campaigns, including those for the global Olympics Games Paris 2024 sponsorship and the award-winning "Ultra Arcade" campaign with Fortnite. Sophie holds a first-class BA(hons) in Philosophy from the University of the West of England and a Direct & Digital Marketing Diploma from the Institute of Direct and Digital Marketing.