Yihan Wang

Yihan Wang has over 12 years of experience in large-scale enterprises, including Microsoft and Alibaba. They have held various roles, most notably serving as the Head of Digital Marketing and Innovation Projects for 3C Home Appliances at JD.com, where they currently work. Yihan possesses a diverse background in both brand and agency environments, specializing in B2B and B2B2C marketing models, as well as innovative marketing tactics across multiple industries. They hold a Bachelor's degree in English from Northeast Electric Power University and an MBA from BiMBA at Peking University.