In 2014, JD Sports Fashion PLC carved its footprint in the fitness industry with the creation of JD Gyms.

Wholly funded by the PLC, investing an average of £1.5m per site, JD Gyms is making waves and raising the bar within the low cost fitness market.

We create low cost gyms with a premium feel, giving our members more for their money. They can enjoy the benefits of state-of-the-art, luxury facilities on a highly cost effective basis, making us an incredibly popular choice.

The quality of each of our bespoke fit outs is second to none, boasting cutting edge interior design, incredible gym floors, modern urban surroundings, statement lighting and  luxurious changing rooms with saunas.

We take a best in class / multiple supplier approach to our fitness equipment provision. Suppliers include True Fitness, Freemotion, Life Fitness (sourced predominantly from the USA) and Technogym. This results in our gyms having the very best range of equipment, free weights and functional training facilities.

JD Gyms

Alun Peacock

Lee Matthews

Sophie Booth

This department oversees strategic operations and leadership across various organizational functions.

Management Office

This department focuses on providing personalized fitness training and coaching to individuals and groups.

Fitness Services

This department focuses on providing administrative and operational support to management functions.

Management Support

This department oversees daily operations and ensures efficient service delivery within the organization.

Operations Management

This department focuses on driving revenue growth through effective sales strategies and comprehensive marketing initiatives.

Sales and Marketing

This department provides general support and coordination services to facilitate organizational operations.

JD Gyms

Org chart

Teams

Management Office

Fitness Services

Management Support

Operations Management

Sales and Marketing

Administration

Offices

JD Gyms

Org chart

Teams

Management Office

Fitness Services

Management Support

Operations Management

Sales and Marketing

Administration

Offices

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