Bas van Exel is currently the Country Manager for Coffee Solutions in Denmark. Previously, they held the position of Country Manager for Australia Professional at JDE Peet's in 2020. Bas has extensive experience in sales and management, having served as Sales Director at Jacobs Douwe Egberts Professional NL from 2018 to 2020 and as a Sales Executive at Amsterdam Marriott Hotel from 2001 to 2003. Their career also includes various roles at Sara Lee/Douwe Egberts and Unilever Nederland Holding B.V., demonstrating a strong background in the hospitality and coffee industries. Bas holds a degree in Hotel Management from Christelijke Hogeschool Nederland, awarded in 2002.
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