Céline Veldeman

Céline Veldeman is a seasoned marketing professional with extensive experience in brand management and digital strategy, primarily within the coffee sector at JDE Peet's. As the Brand Manager for the Single Serve Coffee Capsules Category, Céline leads the espresso category and manages the L'OR and Douwe Egberts brands in Belgium and Luxembourg. Previous roles include Digital & Media Manager, where strategy definition for various brands was paramount, and Digital Marketing Specialist, focusing on digital strategies and lead generation. Céline's background also includes leadership in marketing activities for major brands at LUON, as well as foundational experience in PR and communications through internships. Céline's academic qualifications span multiple degrees in communication and business from prominent universities.