Tony Smith is the founder of AIS Consulting, specializing in sales and marketing strategies for small businesses within the coffee industry. With over 20 years of experience in the HORECA coffee sector, Tony has held senior management positions, notably as National Sales Manager for both the independent sales team and the vending business at Douwe Egberts, where they have been since 2002. Prior to that, Tony worked for Matthew Algie for 12 years, culminating in the role of National Account Controller.
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