Vander Lima

Vander Lima is a professional with over 10 years of experience in commercial intelligence and sales strategy, holding an MBA in Sales Management from USP/ESALQ. Vander has worked in various roles, including Senior Marketing Analyst at Coca-Cola FEMSA and currently serves as a Senior RTM Analyst at JDE Peet's, where they are responsible for managing incentive programs and optimizing sales strategies. Previous roles include contributions to administrative processes and data analysis at firms such as JBS and TIM Brasil. Vander's background encompasses a blend of analytical skills and strategic planning, underpinned by a commitment to improving operational efficiency.