We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store.

Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees.

We:

• are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future;
• are led by our vision: A coffee & tea for every cup; and  
• believe: It’s amazing what can happen over a cup of coffee or tea.  


Food & Beverage

JDE Peet's

JDE Peet's' headquarters in Amsterdam, Netherlands

This department analyzes consumer market trends and provides insights to inform business strategies.

Market Intelligence

This department is responsible for nurturing and managing relationships with key clients to drive sales and ensure customer satisfaction.

Key Account Management

This department oversees the development, strategy, and marketing of various brands to enhance their market presence and consumer engagement.

Brand Management

This department is responsible for managing employee relations, recruitment, talent development, and overall human resource functions to support organizational goals.

Human Resources

This department focuses on managing and optimizing sales processes, ensuring effective support for sales representatives and driving revenue growth.

Sales Operations

This department oversees and drives sales strategies and operations to achieve revenue goals.

Sales Management

This department focuses on innovation and improvement of products through scientific research, development, and quality assurance processes.

People (5)

Jobs (0)

Other teams

Key Account Management

Brand Management

Human Resources

Sales Operations

Sales Management

Research and Development