Aisha Z.

Aisha Z. is an experienced marketing professional currently serving as the Loyalty Marketing Manager at JD Sports Fashion plc since October 2022, where Aisha led the development and launch of the JD STATUS app-based loyalty scheme. Prior to this role, Aisha worked as the Marketing Manager at Saffron Alley from May 2021 to October 2022, overseeing strategic and operational marketing campaigns. Aisha previously held positions as Marketing Campaigns Manager and Marketing Communications Officer at Penny Appeal from May 2017 to May 2021, and began academic pursuits related to marketing with a Master’s degree in International Political Communication from the University of Sheffield in 2017. Aisha’s background includes various roles in different organizations, including a Freelance Writer position at Rumman Company, and notable early experiences during educational years at Sheffield Hallam University.