Callum McGuinness is the Head of Digital Trade for JD Sports UK & ROI, bringing a confident and analytically minded approach to driving business growth and innovation. Previously, Callum held various strategic positions at The Hut Group, where they contributed significantly to brand development and market expansion for Myprotein, and served as Trade Manager for BEAUTY BAY, enhancing global trading strategies. With a Master's degree in Physics from the University of Durham, Callum demonstrates strong analytical skills, complemented by extensive experience in data-led decision making, ecommerce trading, and team leadership.
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