Cameron Watters is a seasoned media professional specializing in digital content production and social media management. Currently serving as the YouTube Channel Manager at JD Sports Fashion since November 2024, Cameron previously excelled as a Social Media Editor at Manchester United, leading the YouTube platform and contributing to record-breaking engagement with over half a billion views and 3.5 million new subscribers. Prior roles include Producer at Stretford Paddock, where a sizable fan base was cultivated, and Content Producer at Studio68, where Cameron achieved significant subscriber growth and viewership increases across YouTube channels. Earlier experience encompassed positions at Fleetwood Town Football Club and Salford Now, along with a foundational role as a Radio Presenter at Shock Radio. Cameron holds a Bachelor of Arts in Broadcast Journalism from The University of Salford, completed in 2019.