Chris Smith is an experienced Merchandiser with a demonstrated history in the retail industry, currently serving as the Head of Commercial Support & Business Development at JD Sports Fashion. Chris has held various roles, including Assistant and Junior Merchandiser at American Golf, where they developed effective stock management strategies and achieved notable sales growth. Previously, at JD Sports Fashion plc, Chris led teams and optimized merchandising processes, significantly improving forecasting and departmental efficiency. Chris's expertise encompasses stock control, strategic planning, and merchandise planning. Currently, Chris continues to enhance commercial planning and data reporting while supporting the onboarding of new franchise partners.
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