Collette Baxter is an accomplished retail professional with extensive experience in leadership roles across multiple companies. Currently serving as Head of VM for JD Sports Fashion since April 2023, Baxter has also held the position of Head of Retail at Tessuti & Scotts @jdsportsfashion since May 2016, where significant restructuring of the field team has led to increased efficiency and cost savings. Previous roles include Area Sales & Operations Manager at Blacks Outdoor Retail Limited and a progressive tenure at JD Sports Fashion plc spanning over 14 years, culminating in responsibilities for high standards in-store operations and sales performance. Baxter’s career began at H&M as a Sales Advisor, laying a strong foundation in the retail sector.
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