Conrad Edkins is an accomplished professional with extensive experience in e-commerce and omni-channel marketing. Currently serving as the Omni-Channel Strategic Projects Director at JD Sports Fashion plc since August 2020, Conrad has led strategic initiatives such as the JD STATUS loyalty program. Previous roles include Marketing Director at American Golf, where responsibilities encompassed online sales and multi-channel marketing, and E-Commerce Director at Workwear Express Ltd, focusing on business transformation and sales growth. Notably, Conrad held key e-commerce leadership positions at Fanatics (International) Ltd, where efforts centered on international growth and team optimization. Earlier experience also includes management roles at JD Sports, On the Beach, and Connected-uk.com, reflecting a robust background in digital marketing and customer retention strategies. Conrad's educational foundation includes A Levels in Geography and Computer Studies from Sowerby Bridge High School.
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