Dan Brooks is an experienced digital leader with a demonstrated history in pure-play and omni-channel retail across e-commerce, trading, and marketing. They served as the Head of Digital Trading at American Golf from 2022 to 2025 and held various positions there from 2012 to 2018, including eCommerce Buyer and eCommerce Trading Manager. Currently, Dan is the Group Head of Digital Trading at JD Outdoor since 2025. They began their career at JJB Sports, where they worked in various roles, including Sales Assistant and Buyer, from 2005 to 2009. Dan holds four A-levels in Physical Education, Geography, Philosophy, and Religion from Winstanley College, completed in 2007.
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