Daniel Rowlands is an accomplished professional with extensive experience in conversion rate optimization (CRO) and digital marketing. Currently serving as Head of Product, Group Head of CRO, and UK Group Conversion Lead at JD Sports Fashion since September 2021, Daniel has a strong background that includes roles such as Optimisation Consultant at Brainlabs and User Conversion, where responsibilities included managing CRO strategies and client relationships. Previous positions at Amaze, Koji Digital Ltd, EvaluAgent, and Add People highlight a diverse skill set in web analytics, digital campaign management, and paid media strategy. Daniel holds a Bachelor of Science (BSc) in Sports and Exercise from Leeds Beckett University.
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