Sam Hopkinson

Sam Hopkinson is an experienced professional in sports marketing and digital operations, currently serving as the Head of Loyalty and Head of Mobile Apps for JD Sports Fashion plc since December 2019. Prior to this, Sam held various roles at Manchester United from February 2012 to November 2019, including Media Marketing Manager, where responsibilities included management of marketing plans and digital campaigns, and Global Sponsorship Executive, focusing on partnership development. Sam also has experience as a Public Relations Intern at Red Consultancy and as a Marketing Assistant at Bolton Wanderers Football Club. Educational qualifications include a Master's degree in Sport Management with Distinction and a Bachelor's degree in Sport Development with First Class honors from the University of Central Lancashire.