Sohail Ashraf

Sohail Ashraf is a seasoned professional with extensive experience in e-commerce and digital marketplace management. Currently serving as Group Head of Marketplaces at JD Sports Fashion plc since March 2022, Sohail is responsible for the company's marketplace strategy and oversees the Mirakl marketplace for GO OUTDOORS. Prior to this role, Sohail was Marketplace Director at RUZER SPORTS LTD, facilitating significant growth for the premium cycling brand and achieving sales across seven Amazon marketplaces within one year. Sohail's prior positions include E-Commerce Manager at Maxgear Limited, Consultant for Freelance Marketing and Creative Services, and Digital Sales Manager at DingCheng Lighting, where strategic market entry and sales expansion were pivotal. Sohail's career began in the financial sector with roles at HSBC and Edward Jones, following an internship as a Data Analyst at Lloyds Banking Group. Sohail holds a BA in Business from The Manchester Metropolitan University and a Master of Science in Data Science from The University of Manchester.